The headshot that got you here won’t get your business to the next destination
There comes a point in every founder’s journey when the headshot that once “got the job done” starts giving major “starter pack” energy. If your LinkedIn still stars your college grad pic or a cropped car selfie, we need to talk.
Because brand photography isn’t about being fancy. It’s about showing up in a way that matches the level you’re operating at… or aspiring to. Your visuals should whisper “she’s got this” before you even say a word.
From “side-gig vibes” to CEO presence
When Lauren kicked off her leadership coaching biz, she did what most of us do: snapped a halfway-decent selfie, slapped together a logo in Canva, and launched a site that said, “Hey, I’m open for business!”
And guess what? It worked… until it didn’t.
Cue the keynote invite: a national women’s summit with heavy-hitter speakers and dream clients in the front row. Suddenly, that hallway selfie from three jobs ago felt more “freshman orientation” than “main stage material.”Her offers were solid. Her online presence? Not so much. That disconnect between what she knew she was capable of and how she looked online? It wasn’t just awkward… it was costing her credibility.
What outdated headshots are really costing you
Still stretching those 2019 headshots like yoga pants on laundry day? Here’s what it might be costing you:
• Inconsistent positioning: If your visuals say “newbie” but your offers are priced like a pro, there’s a mismatch that erodes trust.
• Missed opportunities: That podcast host, summit planner, or future client is judging your brand in milliseconds. If your visuals confuse them, they’ll move on.
• Content chaos: Misaligned photos make every post feel like you’re playing dress-up, not showing up.
Think of your headshot like a digital handshake. Does it say “Hey, I’m ready” or “Sorry, I forgot we had this meeting”?
Great brand photography doesn’t just look good. It means something.
This isn’t about vanity. It’s about visual alignment.
When your headshots match your message, a few powerful things happen:
- Confidence skyrockets: No more apologizing for old pics. You walk into digital rooms already owning it.
- Your audience connects faster: We’re wired to process visuals 60,000x faster than text. The right photo builds trust instantly.
- You feel seen (and understood): Because a purpose-aligned brand shoot captures more than your smile, it captures your essence.
“You’re not behind. You’re just ready for your next chapter and your visuals should reflect that.” ~ Jen (Your Brand Compass)
Takeaway Summary
- Outdated headshots = missed credibility
- Brand photography builds trust before you speak
Aligned photos turn browsers into believers
→ Need brand photos that reflect the real you? [Here’s how I can help.]
The Visual Landmarks experience was created for founders like you, heart-led women stepping into their next level and ready to stop hiding behind outdated imagery.
This is not about “perfect.” It’s about “present.” About stepping into visuals that feel like home and say, without words, “I’m ready for what’s next.”
If your brand has grown but your photos haven’t? Let’s fix that.
Book a Clarity Call or explore the Visual Landmarks photo session options.
